So what happens next? Your guess is as good as mine. Maybe even better. Now that the initial push is over, I have to find a way to continue the PR effort. I am open to all suggestions. If as a loyal reader, you have any ideas, send ’em over, I’m game. If I use […]Read More Yes, you in the third row…
OK. After a long gestation period and an intense pre-publication year, Arn? Narn. has been published. I’m now in the hawking-my-book period, doing as much PR as possible to generate interest and of course sales. Yet, like so many other writers/artists/musicians, I do have a real job as well. So of course I need to […]Read More My new balancing act or “Up on the tightrope…” with regards to Leon Russell.
So, the small PR machine has been working a bit. Radio appearances – very cool; book signings – also very cool; written interviews -OK, no wait, what? This was a new one to me and I had no idea how difficult they were. It would be a bit of a struggle. Person-to-person interviews are, I […]Read More R-E-S-P-E-C-T.
Yesterday I entered the digital age. Now that is not to say I don’t shoot my photography digitally or I don’t know how to surf the internet. I do on both accounts and I think fairly well. To date, my encounters with media for the Arn? Narn. PR push, have been of the more traditional […]Read More Running off at the mouth.
For very many years, the Indianapolis 500 race has been started with the famous words, “Gentlemen, start your engines.” In recent years, that has come to include female drivers as well. So, I now say to all my loyal readers (male and female) out in blog land…Gentlepeople, start your engines! The race is on. To […]Read More Gentlemen (women too, of course) start your engines…
Like an impending weather front coming in without any indication of what to expect, there appears to be a schedule forming of where there will be “Bruce” sightings. Unlike Big Foot, rumors of my existence are not exaggerated however unfortunate that may be. These sightings will be book signings, media appearances, readings and such. I […]Read More Oh man, do I really have to take a shower for this?
Fame has never really been one of those things for which I’ve lusted. I will admit I do like my work being noticed, reviewed positively, and even purchased for inclusion in art collections. But fame of the Lindsay Lohan variety, ehhh, not so much. That said, I do want my book Arn? Narn. to be […]Read More Matt, Jon, George…can you hear me? Are you out there?
Since I have yet to decide on using a PR agency, I am creating much of the collateral material myself that I’ll need to market Arn? Narn. The video is done and up on YouTube. It will be included and/or linked to any correspondence sent out regarding the book. But it can’t stop there. A […]Read More DIY PR (or Don Draper, eat your heart out!).
Every day, every thing we do as humans is a transaction of some kind. Oftentimes, it involves convincing another to come around to your way of thinking; or to do something they might not have considered previously; or buy something you’re selling. Yes, that’s right, we are all involved in sales in one fashion or […]Read More And now with more brighteners!
Back in the old Bard’s day, getting published was probably not the issue it is today. He probably didn’t even have the competition that new authors do today as well. And it certainly didn’t hurt that he was pretty good with words. The Bard himself (twitter.com) Old Will may have sent out book queries and […]Read More Are you sure Shakespeare started this way?